Breaking through the static
In this increasingly complex world, it is more important than ever to be able to sift through the vast amounts of information available to us through social media, news and blogs and identify the upcoming trends and patterns before others do. AlphaVu’s advanced network science engineers use proprietary data systems and analysis algorithms to turn that sea of data into actionable, timely insight.
We help corporate, political, issue advocacy, public infrastructure, and trade association organizations know what chatter is important, what opportunities are emerging and who can help push agendas forward. Our real-world understanding of how people communicate and share information empowers us to help you deliver more effective and unifying messaging, giving you the edge to win in today’s internet age. To do so, we offer the following services:
Trends: We offer real-time monitoring of conversations so you stay ahead of the game rather than being overwhelmed by quickly-changing events.
Providing scientific proof of message reception and engagement: We work to make sure the right message gets to the right person at the right time.
Identifying supporters and opponents: People are constantly talking about you – we identify those you can recruit and maintain a database you can deploy at any time.
Listening to your audience: We constantly listen to what your supporters are saying and offer them the help they need to broadcast your message.
Statistical analysis: We show you what message strategies are working and identify which approaches need to be changed.
Message targeting: We make sure the broadcast message gets to targeted other users according to language, geography, level of support, affinity, behavior, and demographics.
IN THE NEWS
Machine Learning Expert Ozdemir Joins Board PRLog - October 31, 2017
Mapping the new economy of micro-influence: What governments can learn from brand marketers Marketing Land - August 29, 2017
AlphaVu Launches National Ports LCB -- The Definitive Metric for Public Opinion in Port Infrastructure Marketwired - August 22, 2017
LATEST BLOG POSTS
Public Infrastructure in Trump’s America: Introducing GroundWork News Posted by admin on January 30, 2017
Job Posting: Software Engineer Posted by admin on November 16, 2016
RELEASE: AlphaVu Awarded First-Of-Its-Kind Transit Industry Contract by DART for Social Media Data Mining Posted by admin on September 26, 2016
The quants created a name for the Truth, a name that smacked of cabalistic studies of magical formulas: alpha. Alpha is a code word for an elusive skill certain individuals are endowed with that gives them the ability to consistently beat the market. It is used in contrast with another Greek term, beta, which is shorthand for plain-vanilla market returns anyone with half a brain can achieve. To the quants, beta is bad, alpha is good. Alpha is the Truth.
Meet AlphaVu Founder Scott Wilkinson
Scott founded AlphaVu in 2009 out of a desire to understand and predict human behavior using more advanced techniques than were currently available. Before AlphaVu, messaging strategies were based on market fragmentation and division. Now, using a network approach, AlphaVu’s partners have the opportunity to deploy effective and unifying messages based on the real-world understanding of how people communicate with one another and share information.
Prior to founding AlphaVu, Scott served as CEO of a technology firm responsible for major national market research and market segmentation studies. Scott led a pioneering team of academics to study and revamp prevalent market segmentation methodologies, resulting in dramatic accuracy improvements. It was this research that highlighted the market and political fragmentation that has been predominant in the west for the past 20 years, and which inspired Scott to invent new ways to analyze and influence communication and decision making. Read More >
Scott has also worked for elected officials, both in campaigns and policy positions, where he learned the nuts and bolts of competitive retail politics. It is this on-the-ground foundation that drives Scott to always assure practical market applications for AlphaVu’s products and services.
Scott studied political science at the College of William and Mary in Virginia, where he later returned to complete his Masters in Business Administration with concentrations in corporate finance and statistics.
In November of 2017, Virginia Governor-elect Ralph Northam appointed Scott to his transition team's transportation committee.