Report: Influencer Marketing and Public Opinion

There has been an incredible amount of discussion and debate about influencer marketing in recent years. Most think of influencer marketing as high-priced celebrities with millions of followers being paid enormous sums to be seen online with an international consumer product brand. In some industries, huge proportions of marketing budgets are committed to this type…


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How [Accurate] Sentiment Analysis Can Support Local Community Response Efforts

Responding to the needs of local communities in the midst of a pandemic is not an easy task. During these quarantined times, social network analysis (SNA) becomes a critical tool to provide communities with life-saving information, contact tracing capabilities, and access to local resources. SNA measures and maps communication flows between ‘nodes,’ which include individuals,…


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