Ballot Initiatives

CAPITAL METRO OF AUSTIN OF AUSTIN, TEXAS

AlphaVu has served as the analytics lead in public information efforts, including those in Phoenix, Los Angeles, Grand Rapids, and Austin. In 2020, Austin voters were asked to decide on increased funding for local infrastructure, with a focus on the transit system and fair housing.

AlphaVu continuously measured public attitudes and informed elected leaders of voter sentiment across districts. They used sophisticated targeting to ensure voters had access to relevant aspects of the funding plan, improving outreach efficacy and cost efficiency. Despite the pandemic, the ballot initiative was overwhelmingly approved, leading to a major transformation of public infrastructure in Austin for future generations.